Are you ready for The Special Event 2020?

As a first-time exhibitor to our show, we would like to take this opportunity to provide some helpful tips and suggestions. Everything below can make sure that you are ready for your staff and your booth to stand out amongst the crowd.

Show Floor Dates and Hours

These are the show days at the Mandalay Bay Convention Center:

Tuesday, March 10: 8:00am – 6:00pm
Wednesday, March 11: 11:30am – 6:00pm
Thursday, March 12: 1:00pm – 6:00pm

Wednesday, March 11: 10:00 AM - 5:00 PM
Thursday, March 12: 10:00 AM - 5:00 PM

Monday, March 9 - Thursday, March 12: daily 

Important First Steps:

  • Reserve Housing
    • Book early to help guarantee rooms and rates - opens August 22
  • Login to the Exhibitor Console
    • Review important deadlines
    • Edit Booth Info - Update your Directory Listing
    • Get Badges! – Register for your Exhibitor Badges
    • My Account – Print Your Statement or Make a Payment

Hotel & Travel Options

CMR is the only official housing provider associated with The Special Event. While other hotel resellers may contact you offering housing for your trip, they are not endorsed by or affiliated with the show. Entering into financial agreements with such companies may have costly consequences. If you have any questions, contact CMR by email via their online form or call 800.999.3094.

Book Hotel

Exhibitor Service Kit (commonly known as ESK)

The Exhibitor Service Kit is your one stop guide to show and rules and regulations, shipping and move in information, and ordering carpet, furniture, etc. for your booth. The Kit will be live on the website approximately five months before the show and accessible by logging in here to begin. Here are some pre-show and on-site tips to help you be successful:


  • Have you decided on your goal for the show? Is it to write orders, get brand awareness, make connections? It sounds simple, but having this answer can make your show even more successful.
  • Contact your customer base telling them you will be at the show and what booth your booth number is.
  • Marketing and Sponsorships can add that little something extra to help you stand out from the crowd.
  • View the FAQs for exhibitors.


  • Onsite deals - offering a deal or Show Special for any order placed onsite is a great way to have more orders placed onsite in your booth.
  • Lead Retrieval - Investing in a badge scanner will help to keep track of sales leads and their contact info which will also save time and effort in the long run.
  • Badge/ID - Make sure that you have your badge and photo ID on you at all times.
  • Meals - Make sure you have water and snacks.
  • Need help on-site? Know your Floor Manager and Freeman Service Executive.
  • Education and Events - Take advantage of educational seminars as well as events that offer on-site/off-site networking opportunities.



What is Boothmanship? Simply put, Boothmanship is the way you conduct yourself when you are in your booth during show floor hours. It can go a long way in determining whether or not you have a successful show. Here are a few tips and ideas on how to make good Boothmanship work to your advantage:

  • It takes only 4 seconds to make a first impression on an attendee - good or bad - and you only have 1 chance to make a first impression!
  • An average salesperson in an exhibit will make 6 contacts an hour
  •  55% of communication at a trade show is non-verbal.
  • 86% of what an attendee will remember about your exhibit is related to the booth staff's performance, actions and comments.
  • 6 weeks after the show, attendees won't remember your booth but they WILL remember you!

Tips for a Top-Notch Booth Staff

Attendees have expectations when they come to your booth. To be memorable, be:

  • Enthusiastic
  • Professional
  • Knowledgeable
  • Friendly
  • Courteous to your "guests"

Tips for Booth Etiquette

  • SMILE! Have a positive attitude. How often do potential customers make a special trip to see you?
  • Carry and use breath freshener spray or small mints (Tic Tacs vs. large, bulky mints). Shy away from spicy or garlicky food and alcoholic beverages.
  • Avoid chewing gum, eating, and drinking while in your exhibit.
  • Keep your booth neat & tidy!
  • While working the exhibit, don't sit in your booth or lean on the exhibit counters.
  • Don't spend time talking on your cell phone, with booth neighbors, or to your other booth staff.
  • Make eye contact; never ignore a prospect, even if you're with another prospect. (Give them a nod and "just a minute" sign). Include them into your conversation.
  • Greet attendees by name. If you can't pronounce it, ask!
  • Shake hands; match the strength of the other person's handshake and only "pump" twice.
  • Place your watch face on the inside of your wrist to "sneak peeks".

Post Show

Make sure that you follow up with your booth leads within a week of the show. This will help keep your product fresh in their mind, show that you want to do business, and get your leads into the next step of the sales process.

Evaluate the event based on your goals. What worked; what didn't?

Contact Us

Client Services Specialist

Lauren De Falco

Your Client Services Specialist is there to assist you with any logistical questions you may have about the show - including questions about the Exhibitor Service Kit, Booth Rules and Regulations, Badge Registration, etc.